about Erika

Unveiling the passion and expertise behind every brand transformation

Erika Garcia-Powers has been immersed in Digital Marketing, spearheading online strategies for international brands and startups that earned her a reputation for results. Not every business requires or can afford to bring in a full-time Chief Marketing Officer. Fractional CMO services allow small or emerging businesses the executive experience without the full-time cost. I am an experienced marketing leader with a track record of success across multiple industries. I offer the expertise and insights of a seasoned CMO, but with flexibility and affordability tailored to your business needs.

As your fractional CMO backed by 20 years of executive experience in digital marketing leadership, I blend seamlessly into your team – or can help you build one. My approach is built on  a proven playbook and data-driven methodology, ensuring not only strategic direction but hands-on involvement in execution. I become a key player in creating your company’s success story, contributing actively to every milestone achieved.

Winng awards wasn't the goal.
Earning your trust was.

Work WITH US

Complete Suite of Growth Marketing Solutions.

Our full-service marketing solutions are designed to help local brands stand out, capture qualified leads, and convert them into loyal customers.

Drive high-quality, conversion-focused traffic through data-driven and targeted digital campaigns. We leverage advanced analytics, audience segmentation, and multi-channel strategies—including paid search, social media advertising, and retargeting—to attract qualified leads and accelerate your customer growth. Every campaign is optimized to deliver measurable ROI and sustainable business impact.

Enhance your online visibility and search engine authority with a holistic SEO and content approach. Our team combines technical SEO, keyword research, and content optimization to ensure your website ranks higher and reaches the right audience. We craft engaging, value-driven content that builds credibility, nurtures trust, and converts visitors into loyal customers.

Refine your brand identity with impactful design and persuasive messaging that resonate deeply with your audience. From logo design and visual assets to tone-of-voice and storytelling, we create cohesive brand experiences that differentiate you from competitors. Our creative strategy ensures your brand communicates authenticity, consistency, and lasting emotional connection.

We design and develop responsive, user-focused websites that are both visually appealing and performance-optimized. Every site is built with usability, speed, and conversion in mind—ensuring seamless navigation, mobile responsiveness, and SEO best practices. Beyond launch, we continuously test, analyze, and refine your web presence to align with your business goals and maximize user engagement.

Let’s Grow Something Real, Together.

At Brand Growth Studio, we’re more than marketers — we’re collaborators, problem-solvers, and growth partners for real local businesses. We know what it takes to stand out in a digital landscape where big-box competitors and private equity firms try to pass themselves off as “local.”

Our approach is simple: no ego, no empty buzzwords, and no wasted spend. Just strategy, creativity, and execution that drive measurable impact. Whether you need clarity on your next move or a full-scale growth plan, we meet you where you are — with the experience and insight to help you go further.

Because when local businesses grow, so do the communities around them. And that’s what we’re here for — to make sure your brand not only competes, but wins.

Get in touch.

Fill out the form below for a free Growth Analysis of your company.

Partnerships Built On Trust and Results.

Ready to Elevate Your Brand? Let’s Get Started!

Partner with Erika Garcia-Powers and the Brandgrowth Studio team to unlock your business’s full potential. Reach out today to craft a strategy that drives visibility, growth, and long-term success.

Let's Grow It Together.

From Miami to Palm Beach and beyond, we partner with real local businesses ready to grow with intention. Whether you’re looking to sharpen your online presence or scale your marketing strategy, Brand Growth Studio brings the strategy, creativity, and local insight to make it happen—right here where your customers live, work, and search.

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From the Blog

Dive into the latest from the blog, where we explore insights, trends, and expert advice on marketing, branding, and business strategy. Whether you’re looking for tips to elevate your brand or fresh ideas to inspire growth.